The Cableway Charity Challenge

Climbing Table Mountain via Platteklip Gorge is challenging enough once. Imagine doing it eight times in a single day.

That's precisely what South African trail runner Chantel Nienaber achieved during the 2019 Cableway Charity Challenge, with a little encouragement from Proud Partners.

Established in 2009, this remarkable fundraising event challenges participants to climb Table Mountain as many times as possible, before descending by cable car and starting all over again. Each circuit covers approximately 5.5 kilometres, including a gruelling ascent of 760 metres.

And every climb helps raise money for charity.

In 2019, the event raised an impressive R1,084,211, supporting organisations including Paedspal, CoolPlay and Ons Plek, all dedicated to improving lives in their respective communities.

Proud Partners sponsored Chantel, one of South Africa's accomplished ultra-distance trail runners and a passionate supporter of charitable causes.

She certainly didn't disappoint.

Chantel completed eight laps and earned the coveted title of Queen of the Mountain, recording the fastest women's ascent of Platteklip Gorge on the opening lap.

For Chantel, the challenge was never simply a test of endurance. It was an opportunity to use her athletic ability to make a difference in the lives of others.

And for Proud Partners, supporting someone prepared to go to such extraordinary lengths was an easy decision.

Some people really will climb mountains for a good cause.